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Movimiento Naranja

This year in many parts of the country the elections will be held for different positions in the government, many political parties are interested in occupying these positions, to promote themselves they use ads, spectaculars, television commercials, however there is a party that recently blew up and has been a sensation because of a song that they published to promote themselves.

We speak of the Movimiento Ciudadano ( Citizen movement), the political party was founded in 1996 with the name of Convergencia por la Democracia ( Convergence for the democracy), the change of name to Movimiento Ciudadano was in the year of 2011.

The song has the name of Orange Movement is interpreted by the young Mexican Yuawi from the northern sierra of Jalisco. the song has been a success because it has already reached 10 million views on YouTube, was recently published on Spotify, and is shared thousands of times a day on social networks creating "memes" of the song and the young singer. Will this sticky song be a good strategy to vote for the party with a socio-democratic ideology?

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